Why Ebay is Successful

index finger\n\n1- INTRODUCTION 1\n\n identify 1\n\n2- WHY auctioneer ON LINE 2\n\n3- TRADITIONAL AUCTION VS on-line AUCTION 3\n\n3.1 ADVANTAGES AND DISADVANTAGES 4\n\n3.1.1 TRUST SECURITY gauge\n\n3.1.2 SOLUTION TO THE PROBLEMS\n\n3.1.3 ADVANTGES\n\n4. INTERNET class (EBAY) 5\n\n4.1 FROM SEGMENTATION TO COMUNITIES 5\n\nTask 2\n\n5-BUILDING BRANDS IN THE INTERNET 6\n\n5.1 DIFFERENCES surrounded by REAL AND VIRTUAL stigmatisation 6\n\n5.2 C.R.M. 9\n\n5.3 relate 9\n\nTask 3\n\n6- RESULTS ES TEST 10\n\n6.1 EBAY STRATEGY 10\n\n6.1.1 HOW SUCCESFULL IT HAS BEEN\n\n6.2 ten STEPS IN THE impudently MARKETING 11\n\n6.3 RECOMMENDATIONS FOR IMPROVEMENTS 11\n\n6.3.1 DIFFERENTS BRANDS NAMES FOR LUXURY\n\n6.3.2 cogitate WITH AUCTION HOUSES\n\n6.3.3 NETWORK focussed ORIENTATION\n\n6.3.4 MARKET growth INTO AFRICAN PRODUCTS\n\n6.4 FUTURE OF THE caller 14\n\n7-APPENDIX 12\n\n8- REFERENCES & BIBLIOGRAPHY 23\n\n1-INTRODUCTION\n\nThe bon ton that Ive elect is Ebay .com, this company is the bi ggest auction company on line in the world, recently its trying to nail to Europe; with the take e reallywhere of Ibazar (the bigest auction business in Europe), and to south America with the co-operation with Mercadolibre.com\n\n despite of its only six geezerhood of live, Ebay is the biggest auction business in the world. But why? Which ar the factors that have helped this enterprise to be the number one? What is its strategy? What argon their expectations for the future?\n\nThese are some of the question that I expect to answer in the next pages.\n\nTASK 1\n\n2- WHY AUCTION on-line(a)\n\nThere are many an(prenominal) different profits brought by being on the line, this is puff up recognizen for the company and all(prenominal) year much and more companies, start their business in the net.\n\nThe nature of the business is very different, in the net we fag square off insurance companies, banks, spark off agencies, book shops etc But what is the priming coat for being on line?\n\nFirst of all the lucre allows the penetration in the market, that marrow that with the same product the enterprises corporation increase their customers in their ongoing market. By the publicity customers services, marketing communications etc.\n\n secondly we can see how the network allows the enterprise to go abroad, give thanks to the Internet, the enterprises can commerce all over in the world.\n\nThirdly we find the product development, Internet is service the creation of untested products and services, just about of them concentrated in the tuition industry, as Tom nickname states in Virtual avocation magazine enterprises have to roleplay from selling products to selling know how. And the Internet is one of the shell media to sell knowledge.\n\nFourthly, the Internet allows the diversification; the enterprises can move to new markets and new products.\n\nThese are the reasons that rationalise why most...If you want to prepare a full essay, vagab ond it on our website:

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